Camel Milk Consumption Trends and Drivers in Rajasthan, India: A Consumer Behaviour Study

The conservation status of Indian camels and their declining population is a growing concern, with the IUCN listing them as threatened species. decline in attributed to decrease use for agriculture transportation, well demand camel milk products. However, has been shown have various health benefits approved sale India by Food Safety Standards Authority. study explored brand preferences factors influencing consumers' selection brand, concluding that quality price were most important consumers. highlights potential industry economic development efforts.